Amazon Basics ripped off accessories, now Amazon is coming for gadgets

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Amazon Basics ripped off accessories, now Amazon is coming for gadgets

In the image above there are two wearables. One is Fitbit’s recently released Charge 5, a $179.95 fitness tracker designed to measure everything from your heart rate to your sleep and even your skin temperature. The other is Amazon’s new $79.99 Halo View fitness tracker, which Amazon says can measure everything from your heart rate to your sleep and skin temperature. Ten points if you can tell me which is which.

The Halo View was just one of a host of new devices announced by Amazon at its now annual fall hardware event this week. But while many of Amazon’s new products feature completely original designs and features, like its cute Astro “home robot” or Ring-branded home surveillance drone, there were a handful that bear a striking resemblance to preexisting products.

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Take Amazon’s new $59.99 smart thermostat, which works with Amazon’s voice assistant Alexa, and promises to detect when you’re home and adjust the temperature accordingly. That’s very similar to what other Alexa-enabled thermostats like the $250 Ecobee smart thermostat offer, but at a fraction of the price. Not to mention Amazon’s design is also similar to a preexisting smart thermostat produced by a company called Tado (which itself retails for the equivalent of around $240).

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