Major Hollywood talent agency CAA announces that they have now acquired ICM Partners in the biggest agency merger since WME and Endeavor.
Major talent agencies Creative Artists Agency (CAA) and ICM Partners (ICM) are attempting to merge. Because of the Covid-19 pandemic, the representation business suffered major financial losses due to major hits to film, television, theater, and live concerts and events. With talent out of work, CAA, ICM, and other major agencies like William Morris Endeavor (WME) underwent massive layoffs. Several talent agencies signed TikTokers in 2020, one of the few types of content creators mostly unaffected by the pandemic. With the reopening of theaters and resuming of most live events, talent agencies seek to adapt to a changing industry.
CAA is host to several major names in entertainment like Steven Spielberg, Brad Pitt, and Scarlett Johansson, as is ICM with clients including Shonda Rhimes, Michael Keaton, and Samuel L. Jackson, among others. Outside of film and television, several writers, athletes, musicians, and comedians are also repped by the agencies. Along with WME and United Talent Agency (UTA), these four make up the largest talent agencies in Hollywood.