We were so close. As the NFT market suffered one meteoric crash after another, and as some crypto-based games lost money by the hundreds of millions, it seemed for a second there that the gaming industry might come to its senses. But no. This week alone saw two major parties unveiling a commitment to smushing NFTs and video games together.
Square Enix, the legendary publisher that seems intent on burying every ounce of goodwill it accrued over the years and then dancing on the grave, is doubling down on its obsession with blockchain technology.
Earlier this year, Square Enix sold off a handful of prestigious studios—including Deus Ex maker Eidos Montreal and Tomb Raider stewards Crystal Dynamics—for $300 million. Around the same time, the company stated a clear intention to go all in on incorporating blockchain technology into its games. The company’s report for its 2022 shareholders meeting, published this week (via Siliconera), said it plans to introduce “story-focused NFTs” to its games.