After acquiring Boost Mobile as part of the Sprint and T-Mobile merger in 2020 and snapping up Republic Wireless for its 5G network earlier this year, Dish is finally ready to turn Boost Mobile into the fourth wireless carrier that the FCC envisioned.
Its opening salvo? The satellite television provider is introducing an exclusive budget 5G phone for Boost Mobile’s prepaid customers.
The Celero5G is a “custom-built phone” for Boost Mobile, according to its spokesperson. Just like T-Mobile’s Revvl or AT&T’s Radiant, it has unique branding that you won’t find anywhere else. For a carrier that is trying to expand its user base, this is certainly an unusual way to get there. After all, most other carriers try to dangle the latest flagship phones from Apple and Android to lure you to sign up for their expensive post-paid service plans, like the deluge of “free” iPhone 13 offers from the Big 3 carriers.