EA Says FIFA Players Actually ‘Love’ The Game’s Controversial Loot Boxes

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EA Says FIFA Players Actually ‘Love’ The Game’s Controversial Loot Boxes

Four years after Star Wars: Battlefront II’s disastrous launch galvanized the world against loot boxes, EA is still defending the exploitative microtransaction in its crown jewel: FIFA. In-game card packs don’t just make the publisher billions, EA swears that players love them too.

“We wholeheartedly believe that Ultimate Team and FUT Packs, which have been part of the game for more than a decade, are a part of FIFA that players love,” EA told Eurogamer in a statement yesterday. “Fans love that the game reflects the real-world excitement and strategy of building and managing a squad. Giving players the choice to spend if they want to is fair.”

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The publisher’s latest endorsement of loot boxes comes as it prepares to launch FIFA 23, the last game in the series with the FIFA license before it’s rebranded as EA Sports FC. EA confirmed to Eurogamer that FUT Packs will return in the new game this fall, an announcement that comes a month after the UK government revealed it would not regulate loot boxes as gambling despite people who use them being more likely to experience “gambling, mental health, financial and problem gaming-related harms.”

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