How Apple and Spotify's Podcast War Benefits You

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How Apple and Spotify's Podcast War Benefits You

Spotify just let creators offer paid podcast subscriptions direct to their listeners, just like Apple did last week.

Until recently, podcasting was simple. Creators could provide the show free, take money in exchange for in-show sponsor reads, or set up a paid subscription program using a service like Memberful. But, last week, Apple added a new option: paid subscriptions, exclusive to Apple’s Podcasts app. Now, Spotify has added a similar option, only with way better terms for podcast creators. It looks like the gloves are coming off.

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“I see podcasting as one of the best innovations on the internet in the past decade,” podcaster Aaron Bossig told Lifewire via email.

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