How Norway Is Trying to Reduce Body Shaming

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How Norway Is Trying to Reduce Body Shaming

In the wake of Norway’s new laws requiring brands and influencers to disclose edited photos, American photographers have expressed mixed feelings about rules to regulate photo editing.

As part of an amendment to the Nordic kingdom’s 2009 Marketing Act, the new regulations require that all retouched photos used for advertising or marketing (including promo posts on social media) be labeled as edited. The Norwegian law covers all social media channels and applies to brands and influencers posting for commercial purposes, even in cases where just a filter was used.

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“I think, for the most part, adults understand that most images they see are retouched. However, I’m not sure that’s the case with youth who are so impressionable,” Los Angeles-based photographer Heather Lemmon of Hello Photo! told Lifewire in an email interview.

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