Twitter is the social media world’s most reliable doubled-edged sword. One minute, you’re retweeting a funny meme account and enjoying some wholesome discussion about your current TV binge fixation, and the next, you’re being buried by a harassment campaign or finding your job in jeopardy over something dumb (or even harmless) you tweeted out in 2011.
The unfortunate reality of Twitter is that it is, at its most brutal, a performative minefield waiting to destroy either your career or your emotional well-being — quite often both if given enough time. However, some of us use Twitter for our livelihoods, both for networking purposes and because it remains an invaluable platform to grow and directly interface with your audience.
If you’re on Twitter, it’s a good idea to take precautions with your tweet history. That’s because finding yourself in hot water over an old tweet or a controversial one you fired off absentmindedly is practically a rite of passage on Twitter. The rulebook for punishing people for tweets was codified during Gamergate and has since spread throughout the greater online culture war. Few people are professionally, financially, or mentally equipped to weather such a storm. Meanwhile, large corporations tend to be run by online illiterates who care only about looking like they’re doing the right thing.