Jeweler Pandora Uses Animal Crossing To Launch New Apparel Line

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Jeweler Pandora Uses Animal Crossing To Launch New Apparel Line

Danish jewelry maker Pandora has collaborated with popular life simulator Animal Crossing: New Horizons to launch its latest jewelry collection.

Jewelry brand Pandora has launched its new ME collection and is tapping Animal Crossing: New Horizons to promote the new line. While the latest entry in the long-running life simulator game series isn’t as massively popular as it was a year ago, there are still quite a number of people who are enjoying it. And with Nintendo planning even more content for the game, with a dedicated Animal Crossing Direct event set for October, there’s still a lot for fans of the title to be excited about.

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The popularity of Animal Crossing: New Horizon grew rapidly and immensely after the game launched last March 2020, which was partly due to people being stuck at home because of the number of lockdowns that were implemented across the globe at the time. So many people wanted to play the life simulator that it even contributed to causing a Nintendo Switch shortage. The game’s success has led quite a number of brands and organizations to use Animal Crossing as a way to market their respective campaigns

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