Microsoft’s Clipchamp acquisition will help improve video editing on Windows

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Microsoft’s Clipchamp acquisition will help improve video editing on Windows

Microsoft is acquiring Clipchamp, a browser-based video editing tool, and is hinting that it will be a great fit for Windows. Founded in 2013, Clipchamp lets people create and edit videos in a browser and utilize the full power of a GPU to render the final result. Clipchamp is used by companies like Google, Dell, and Deloitte.

Microsoft is now looking to integrate Clipchamp into its Microsoft 365 offerings, and perhaps even Windows itself. “As a web app that uses the full power of your PC, Clipchamp is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and businesses,” explains Chris Pratley, corporate vice president of Microsoft’s Office media group.

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Interestingly, Pratley also says “it’s a great fit for Microsoft Windows,” which suggests that Microsoft could integrate Clipchamp into Windows in the future. Clipchamp already exists as an app in the Microsoft Store, and Microsoft’s existing video editing tools for Windows are lackluster to say the least.

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