Two Potential iPhone Competitors Just Fizzled Out

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Two Potential iPhone Competitors Just Fizzled Out

Producing a smartphone is really hard, which is why two startup companies promising to do just that — OSOM and ‘Nothing’ — have garnered plenty of attention with their Android phone announcements. Unfortunately, the hype trains came to a sudden stop this week.

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OSOM, short for “Out of Sight, Out of Mind” (and a homophone for “awesome”), is a startup company that formed in late 2020 with the goal of producing a privacy-focused Android smartphone. OSOM quickly gained attention (and investor money) because most of the staff came from Essential, another startup company that released the Essential Phone in 2017. The Essential Phone was far from perfect, but the unique ceramic-based design and fast software updates earned it a small-but-dedicated following. Essential struggled to release a follow-up, and the company officially shut down in early 2020.

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