Ubisoft Executive Says Users ‘Don’t Get It’ In Extraordinary NFT Interview

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Ubisoft Executive Says Users ‘Don’t Get It’ In Extraordinary NFT Interview

Ubisoft’s official foray into the world of Non-Fungible Tokens has not had the best start; the announcement was trashed by fans, and the company’s “garbage” NFTs were largely ignored upon release. In a new interview with Australian site Finder, though, Ubisoft say the blame for this lies with us, not them.

It’s an extraordinary interview to behold, from top to bottom. It begins, for example, with:

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On 7 December 2021, Ubisoft become the first big name game developer to publicly enter the NFT space. The launch of the Ubisoft Digits, an NFT, and the Quartz platform did not go down well. Gamer feedback was negative to the point of being aggressive. As gamers are want to do. The big names in game press were also tepid in their analysis. One way or the other, this was a landmark moment in gaming, but the media clearly didn’t want to gain the ire of their readers.

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