The USB Implementers Forum (USB-IF) — the group that maintains the USB standard across its many varied incarnations — has introduced new, official logos for companies to use to brand their USB-C cables and packaging to go with its USB4 and 240W power standards. The goal is a noble one, aiming to help ease the confusion about the different types of USB-C cables (which can differ widely in things like charging and data transfer speeds) when you’re buying one.
Naturally, the USB-IF, in its… unique wisdom, has chosen to simplify things the only way it knows how: a slew of new logos that will soon adorn packaging for cables and chargers to help indicate to customers what charging and data speeds their devices support. Because nothing says “simple” like a chart of seven new logos for charging and data specifications.
The new branding is meant to tie in with the recent USB Power Delivery (USB PD) 3.1 specification that was announced earlier this year, which (confusingly) is part of the USB Type-C Release 2.1 specification, and offers devices that can charge with up to 240W of power — assuming you have the right cable and charger. Given that the aforementioned mess of numbers and specification releases is an even less consumer-friendly nightmare, the new logos (which clearly state the supported maximum speed and charging for a USB4-certified device) are definitely better than nothing.