Why Clubhouse Is So Hot Right Now

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Why Clubhouse Is So Hot Right Now

Clubhouse is the only audio-only social network. Many liken it to podcasting, but that’s off the mark. It’s more like leaving the radio on in the background; only you can speak up if you want to. And this hands-off, eyes-off, always-running format has gotten other social networks seriously worried.

“If you’re listening to a chat on Clubhouse, you’re most likely not watching Instagram Stories, scrolling TikToks, or listening to a podcast on Spotify,” tech economist and adviser Will Stewart told Lifewire via email.

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“Clubhouse has shown the ability to capture significant chunks of one's attention away from other platforms during prime screen time.”

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