The Blumhouse CEO breaks down why they’re slashing the theatrical window this time.
Blumhouse and Universal gave horror fans quite the surprise when they announced that Halloween Kills will be available to stream on Peacock on October 15, the same day it opens in theaters. The streaming release date was announced in September, following a splashy Venice Film Festival premiere and after delaying the release for a full year in the early days of the pandemic, and just a month before Halloween Kills hits theaters, so it might have seemed like a sudden and unexpected strategy change. But according to Blumhouse CEO Jason Blum, it wasn't a Universal or Peacock decision, it was his, and it’s a decision that ties back to their last big slasher release – the delightful 2020 horror-comedy Freaky.
Speaking with Collider for Amazon Prime Video's Welcome to the Blumhouse film series, Blum explained: